How a Marketing Consultant in Sydney can improve your Website’s Page Rank
A good Digital Marketing Consultant in Sydney, today, generally comes from a background that’s research, digital or data driven.
These three areas now form the fulcrum of a firm’s marketing activities if they are strategic. There’s no point in being ‘non-strategic (tactical) because it is only when your marketing is strategic (focused) does it work.
What we know about marketing on the web? Content drives it
If you’re not investing in Content, you have a problem whether you’re the CEO of a major Australian Advertising Agency, a Major Australian Digital Marketing Agency or whether you’re a Business-owner running their own SME Enterprise or the CEO, CMO or Marketing Manager of a blue-chip Australian Multi–national Organisation.
Today Marketing in Sydney has become Marketing on the web; Mobile taking centre-stage on it
However, what is Marketing on the Web is something we need to come to a common definition and understanding off. It is no longer digital ads – they don’t work. So it’s time for the whole debate on Programmatic Advertising to move on. Advertising on the web doesn’t work using traditional media tools – any more. So clients should stop entertaining Media Agencies in Sydney that persist on spending their money without showing any return on it,
To be successful in Marketing as a Digital Marketing Manager in Sydney, you need to understand Page Rank and SEO Score
You can understand both when your website is properly set up and integrated with tools like Yoast, Elementor and Google Analytics.
With one click of a button Yoast will tell you what your SEO Score is , the density of the key words you’ve used in body copy and the likelihood therefore of your Web Page ranking on Google’s servers.
Google is not the worldwide web, it is a directory that indexes content you place on the web. Other browsers also exists (Duck Go Go, Firefox, Opera) – each browsers follows different that a brand has to understand as its expands its influence geographically and beyond just desktop.
Unless your Page ranks, it will not be seen and you will invisible to your customers online. If people don’t about your products or services, they will not buy them – so an online presence that is strategic – structured and focused – is key to your brand’s success which we can define as momentum or growth by way of equity, revenue, margin and profit.
But how does a Digital Marketing Consultant in Sydney make your page rank?
A Digital Marketing Consultant – Dsouza Consulting is a Digitally-driven Marketing Consultancy located in Sydney that services owner-operated businesses who wish to grow and marketing managers and directors at Australian corporates. What we’ve found is something very simple – “when our content matches the content consumers use – the page rank goes up. When our content doesn’t match the keywords consumers use – our page rank goes down.”The same equation follows a successful sale. When our words match the words of our clients, we sell more than when they don’t.
Using this simple insight – we look at keywords using various in-house Digital marketing tools we have. we identify the keywords that are relevant to you your category, your business and the unique situation it is in. Example – the awareness levels of your brand and its depth of knowledge among consumers are a unique situation that a well written Digital Marketing Strategy can fix.
To understand your Digital Marketing Problems and to fix them, please call the business owners, Patrick Dsouza on 0450 545 725 or email him at Patrick@dsouzaconsulting.com.au
