Search Engine Advertising is now effective than its ever been.
What’s driven it’s effectiveness is changes Google has made to the way they display ads.
Simply, easily, effectively.
Google has adopted the model, all viable brands need to adopt today. This model is based on a Content Approach. .
Content Marketing does not ask you to abandon Strategic Marketing Principles. On the contrary, it asks you not to start your campaigns before you embrace them.
As I am moving house, I entered “Best energy suppliers in Redfern”. I chose the first ad option that appeared, called and signed up. I went Simple Energy. The ad is very mediocre, there is zero thought in it but it still won because of Media Placement.
But imagine, if you combine Excellence in Media with Excellence in Strategy and Creativity? What you’re talking about is Business Results no competitor will be able to match!
*#digitalmarketing* *#contentmarketing* *#strategy*