When Managing Change, Telling People What To Do Doesn’t Work: This Is Why. Managing Change is managing performance. And it’s increasingly, what a lot of CMO’s (Chief Marketing Officers) in Sydney are charged with. To manage performance, one doesn’t need KPI’s, one needs teams.  Teams are efficient because while they require tasks and objectives, they … Continue reading When Managing Change, Telling People What To Do Doesn’t Work: This Is Why.