Clients whose marketing

strategies we’ve developed

Let’s be clear about marketing strategy, it is a firm’s business strategy.

If your marketing is wrong, everything in your business from operation to customer handling of complaints will also be. Marketing provides a company with what it needs to be successful- focus, clarity and direction. The rest, as they say, is execution.

Something we also take very seriously at Dsouza Consulting and ensure we get to our satisfaction and our clients!

In this section, you can read about specific cases where we’ve understood a client’s marketing issue – an issue that prevented them from growing – and how we fixed it. For more detailed cases, we always recommend a meeting that is face to face – private and confidential!

Challis Capital
Challis Capital is a one of Sydney's top capital finance companies. With loans in the region of $75 million, Challis was looking for a way to position its brand so it was differentiated in the market place. Research done by us showed that "people wanted a partnership, not a loan". From this simple insight was born the idea of 'A Capital Partnership' – a positioning that continues to define the brand and its success – 4 years on. Besides developing the position, Dsouza and a select team of crack professionals in the creative and media space did the user experience, design, copy, case studies that went onto the website. Dsouza also negotiated (for FREE) a full page article in the Australian Financial Review – the countries number 1 financial newspaper. You can read the article here - https://www.afr.com/property/challis-capital-partners-gets-100-million-to-fund-apartment-projects-20161108-gskmko
Tjakupai Aboriginal Park
Tjakupai is home to one of the world's oldest cultures. Studying aboriginal culture which is much maligned, thanks to history, we found that what actually defines it is HOSPITALITY. We leveraged this idea on all aspects of communication across the web, media, pr, search, events and other activities in the park's main markets which are the United States, Japan, China, India and Western Europe. We invited people to experience hospitality the way they never had before. We related this idea to what they could actually do at Tjakupai – learn to throw a boomerang, hunt for bush tucker, cook and eat it, plus spend time with the culture that gave us the story of The Rainbow Serpent and so amy more after it. www.tjakupai.com.au
Rodney Macuja Photographer
Rodney Macuja is a leading Sydney based photographer. He wanted to understand his brand so he may better sell it. Listening to Rodney’s story allowed us to understand what his passion was – Still Photography. We took this idea and came up with the line: For Rodney Macuja, Stillness Speaks. Stillness Speaks is a powerful spiritual book written by the Buddhist, Eckhardt Tolle. It reminds us that all we need to do to hear our Spiritual voice is to bring our body, all activity, to a standstill. Rodney loved the idea which we developed as his business profile- also writing his digital marketing strategy which we are now in the course of implementing for him.
Victoria University Wellington New Zealand
Victoria University wanted to sell its teaching programs to Wellingtonians. Our research SHOWED THAT ‘while people said they wanted to teach because it as a noble profession, the real reason they wanted to teach as “so they could spend more time with their kids –during holidays.” We wrote and released just one ad that said – “when they go on holidays, so do you”. The University over achieved enrolment targets by 200%.
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Challis Capital
Challis Capital is a one of Sydney's top capital finance companies. With loans in the region of $75 million, Challis was looking for a way to position its brand so it was differentiated in the market place. Research done by us showed that "people wanted a partnership, not a loan". From this simple insight was born the idea of 'A Capital Partnership' – a positioning that continues to define the brand and its success – 4 years on. Besides developing the position, Dsouza and a select team of crack professionals in the creative and media space did the user experience, design, copy, case studies that went onto the website. Dsouza also negotiated (for FREE) a full page article in the Australian Financial Review – the countries number 1 financial newspaper. You can read the article here - https://www.afr.com/property/challis-capital-partners-gets-100-million-to-fund-apartment-projects-20161108-gskmko
Tjakupai Aboriginal Park
Tjakupai is home to one of the world's oldest cultures. Studying aboriginal culture which is much maligned, thanks to history, we found that what actually defines it is HOSPITALITY. We leveraged this idea on all aspects of communication across the web, media, pr, search, events and other activities in the park's main markets which are the United States, Japan, China, India and Western Europe. We invited people to experience hospitality the way they never had before. We related this idea to what they could actually do at Tjakupai – learn to throw a boomerang, hunt for bush tucker, cook and eat it, plus spend time with the culture that gave us the story of The Rainbow Serpent and so amy more after it. www.tjakupai.com.au
Rodney Macuja Photographer
Rodney Macuja is a leading Sydney based photographer. He wanted to understand his brand so he may better sell it. Listening to Rodney’s story allowed us to understand what his passion was – Still Photography. We took this idea and came up with the line: For Rodney Macuja, Stillness Speaks. Stillness Speaks is a powerful spiritual book written by the Buddhist, Eckhardt Tolle. It reminds us that all we need to do to hear our Spiritual voice is to bring our body, all activity, to a standstill. Rodney loved the idea which we developed as his business profile- also writing his digital marketing strategy which we are now in the course of implementing for him.
Victoria University Wellington New Zealand
Victoria University wanted to sell its teaching programs to Wellingtonians. Our research SHOWED THAT ‘while people said they wanted to teach because it as a noble profession, the real reason they wanted to teach as “so they could spend more time with their kids –during holidays.” We wrote and released just one ad that said – “when they go on holidays, so do you”. The University over achieved enrolment targets by 200%.
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