Mobile Marketing has been pushed with the same vigour that Jobkeeper has been pushed by the Prime Minister. As the panacea for all ills, including a sloppy people, government and economy that has gone nowhere (except circles) since John Howard and his merry men (Dutton, Morrison and Abbot) took over.
*Our growth has been SHIT for 20 years whether we are talking Marketing, Business, Politics or Life* We have lived a life of pretence, not of productivity. We have ignored our real industries – farming, livestock, agriculture, education, science, psychology, biomedicine, music, art, craft, movies (Russel Crowe and Nicole Kidman are more valuable to our economy that even the coal we extract from the Earth and sell to industrialialists from backward nation’s like India who don’t care about their people but about their continual ignorance and by default, exploitation!). We have ignored art, culture, Aboriginal medicine, integrated medicine – we have created a land where ‘White is Migh’ not where it is the dulcet purity (hope), it once represented in our lives.
*Mobile Marketing, until now, has been used for purposes that can be described, at best, as being bizarre* Mobile marketing has sold sugar water, it has put Presidents with suspect credentials into power and it has allowed politicians and business men and women in Australia to cheat their way to prosperity.
There are SME business in Australia that are directly using web strippers to take data off their competitorsand the ACCC doesn’t even know what’s going on!
They don’t have the digital expertise that these low end (minority) operators have, and are using to to rort The Australian Economic System that has, for centuries, been what people across the world – from Europe to Asia to the Americas – have admired and sought to emulate, unsuccessfully, in their own economies.
*Yet, in this debacle, one organisation, Hearing Australia is making a difference with Mobile Marketing that is, well, different* It’s a simple test but it’s a very useful one. By listening to sounds played at different volumes, we can understand why people are loud, or annoying, or disruptive, or have balance issues.
A gentlemen tells me “he is 80% deaf in one ear- he has clear issues, but I have listened patently to his story. A toughie , he rewards my patience by picking up my umbrella when I drop it and gently handing it back to me. ”
His daughter is also deaf in one ear and their battle with balance and the difficulty it must cause their perception of events in the world must be extremely upsetting. Even destabilizing.
*D’souza passed two tests this time thanks to a good use of Mobile Marketing in Sydney by Hearing Australia – an organisation changing lives across New South Wales* *Test one – *he was able to listen without judging. The rewards of doing do send a shooting star through your spine. It’s a feeling, a rush, like no other. There is no joy, or reward, greater, than the ability to listen without judging or interrupting.
*Test 2 *was a scientifically administered hearing test. What the test proved – no hearing, and therefore, no balance issues. No problems with the good ole vestibular system. For the medically aware among my readers.
*Why are these findings significant if you’re a student of Mobile Marketing or Psychology in Sydney or any other part of the world?* Frequently, we can assume we are the problem, when in reality, an individual or group of individuals in an environment are the problem thanks to their perpetual use of threats and intimidation (bullying) to achieve an outcome.
When an auditory test proves negative – it means we are balanced, so if we suffer anxiety, we then have to look for the trigger. This will lie in the environment – it may be a person, it may be a food (caffeine in excess is a known trigger), it may be a process or system that is punitively laborious, it may be a stressful image in a vicinity.
Our goal is always to find the trigger and remove it from our lives, and our staff’s- if our objective is to get them to PERFORM at the highest level possible.
To understand your *organisational issues, *not just your *marketing issues, *please contact me on *0450 545 725*. Or email me at *Patrick@dsouzaconsulting.com.au <Patrick@dsouzaconsulting.com.au>*