Understanding the customers’ (and prospects’) values and views and integrating them into your brand is irritating but necessary work if you want your brand to be successful.
A lot of SME businesses in Australia don’t understand marketing though they pretend to, very well. *#Marketing* is about integrating your customers views into your brand. You don’t own your brand – your customers do. And really, that’s the mindset, owners of businesses – large medium and small need to get to.
If you don’t this mindset, you won’t grow. You ll stay a bonsai. Cute to look at. A novelty for a while but ultimately what you’ll become is part of the furniture.
*#strategicmarketing* is the only *#marketing* that works