What drives profit in a modern economy? It’s Customer Service. Previously referred to as the Service-Profit Chain, SERVICE is now what differentiates the leader from the pack. Experienced Marketing Consultants in Sydney have known this for ages – however, now, researchers Ana Reyes-Menendez, Pedro R. Palos-Sanchez, Jose Ramon Saura and Felix Martin-Velicia provide clear evidence that SERVICE is the discriminator when it comes to revenue, margin and profit in the telecommunications industry in Australia and other parts of the world in their article titled “Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System”