Neurolinguistic Programming) (NLP) helps us understand people better and that is why it is useful in business and in life.
Google’s genius in Search Engine Marketing is performed by the use of BERT, a Neurolinguistic Programming based deep learning machine tool.
Day in and day out, Google is marketing a single competency to you and me and that is it’s expertise in search and display of queries. It’s its Core Competence (Gary Hamel, CK Prahlad).
But Neurolinguistic Programming is bigger than this. It’s genius is Subject Matter Relevance. And it’s ability to modify the human scripts we employ daily to assess people, relationships and make decisions relating to both.
Seeing the world is mapping it
According to The Coaching Institute of Australia who are experts in NLP, we don’t see the world as it is. We see the world according to pre-prepared mental maps handed to us by academics, parents, siblings, friends, newspapers etc. Breaking these maps is fundamental if we are to see reality and change it. NLP helps us take that all important ‘step back”, it allows us to see the subtlety of people’s communication- it allows us to detect fear, not that we may leverage it (that would be predatory) but that we may be able to understand how our skillset may resolve or assuage it.
We practice NLP daily
When we write, when we speak, when we listen and when we respond. Each of these activities creates a program in our brain for what is acceptable behaviour and for what is not and then becomes a mental map or script for the way we will play the rest of our lives out.
NLP allows us to change our behaviour but what it also does is allow us to role model others into changing theirs. This is why it is the number skillset or tool CEOs, CFOs, CTOs, CCOs and CMO’s in Sydney must have or tap into.
By Patrick Bernard Dsouza
Patrick Bernard D’souza is a Competitive Strategist who helps people in marketing and Business understand that ‘the Nature of Life is Competitive’. Competition is not to be feared but to be embraced. It is through Competition and through Competition alone that we are able to find our Core Competence (our Gift) and deploy it for the betterment of our lot as well as Society’s, Community’s and Humanity’s.
He can be contacted for fresh insights into understanding problems at a root level and resolving them, profitability – in permanency. He can be contacted on 0450 545 725 or Patrick@dsouzaconsulting.com.au .
His talent is strategy. His love is the Content that leads to it.
